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Wednesday, October 2, 2019

Draft #1: Product Summary and analysis

BlueSG


According to the BlueSG website, BlueSG offers smart car-sharing and affordable, accessible transportation to all Singaporeans. In collaboration with Bollore Group, Singapore signed a contract that supports public transport policy, through the creation of alternative and eco-friendly transportation solutions to a motorized vehicle. This collaboration brought Singapore one step closer to a more sustainable and efficient transportation system. Thus making Singapore the largest Electrical Vehicles (EV) car-sharing service worldwide after Paris. BlueSG aims to create approximately 250 jobs in Singapore by 2021.

BlueSG users will have access to a network of 1,000 shared electric Bluecar vehicles, available 24/7, around Singapore. Users can return the car at different locations. Furthermore, they do not need to bear the expense of maintenance or insurance.

The speciality of Bluecar is that it contains a revolutionary Lithium Metal Polymer (LMP) battery that does not give outgases or consume zero petrol or diesel. LMP technology provides unrivalled autonomy and excellent performance in all types of weather. This gives them numerous advantages, particularly in terms of safety. It is able to travel up to 200km on a single charge. Also, with solid component design, it is one of the safest batteries on the road. LMP batteries have an exceptional life span and because the technology is based entirely on non-polluting materials, which means it is not harmful to the environment. Once the battery reaches its lifespan, it can be recycled or reused.

Another important feature is safety. They are equipped with airbags, power steering and audible alert to discreetly warn pedestrian that an electric car is approaching. Bluecar has a built-in international standard called (ISOFIX), which are attachment points for child safety seats in passenger cars, which are compatible car seats for children. A 24/7 assistance is available either by phone or by pressing the “BLUE” button to be connected to their call centre with the in-car-speaker system.

Additionally, there are high-tech features installed such as an on-board computer that guides users throughout their journey at ease as well as informing them of the condition of the car. BlueSG’s interface operating system helps to navigate and show informational or alert notifications.

There are advantages to using BlueSG. Firstly, users can enjoy cost savings when travelling in a group that is heading in the same direction instead of taking private hire cars or cabs. Secondly, Bluecar is an ideal solution for families as if you are in a group of five, for example, it can fit everyone. Thirdly, when driving in smooth traffic, the price of renting it will be cheaper since they will be charged by the minute. 

However, there are disadvantages to using BlueSG as well. Firstly, users should avoid taking Bluecar during peak hours or traffic jams as they will end up paying more than they should compare compared to private hire cars or cabs. Secondly, there are specific places to park the Bluecar, therefore, there are factors in travelling to and from the charge points as it is not accessible to everyone. Thirdly, users might not be able to get their hands on the car, since the supply is quite limited at the moment.

For these reasons, while there are many similar car rental services, I believe that BlueSG has provided good services to the users as it caters to everyone. Also, it is an environmentally-friendly. Therefore, BlueSG should be users’ primary choice in car sharing.

562 words 
 BlueSG (n.d) A subsidiary of the Bollore Group 
Website: htps://www.bluesg.com.sg
References:
https://www.lta.gov.sg/apps/news/page.aspx?c=2&id=48509d3b-e74d-459b-b84e-5c1b79db4c76
https://blog.moneysmart.sg/transportation/bluesg-electric-cars-singapore/

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