Product Summary and Analysis
final- BlueSG
According to the
BlueSG website, BlueSG offers smart car-sharing and affordable access
transportation to all Singaporean. In collaboration with Bollore Group,
Singapore signed a contract that supports public transport policy, through the
creation of alternative and eco-friendly transportation solutions to a
traditional car. BlueSG users will have access to a network of 1,000 shared
electric Bluecar vehicles which are available 24/7, around Singapore. Users do
not need to return the car at the original place and bear the expense of
maintenance or insurance of own vehicle. The Bluecar is an electric automobile.
It contains a revolutionary Lithium Metal Polymer (LMP) battery that does not
give out gases and consumes no petrol or diesel. It includes high-tech features
and on-board computer that guides users throughout their journey thus making
driving easier. The on-board computer informs them about the car condition as
well. BlueSG’s interface operating system is used s to navigate and show
information or alert notifications.
Unlike other
car-sharing companies, BlueSG stands out from the rest as BlueSG is the only
car-sharing service that is an electric vehicle and provides flexibility and
convenience for user to use.
The speciality of
Bluecar is that it contains a revolutionary Lithium Metal Polymer (LMP) battery
that does not give outgases or consume zero petrol or diesel. LMP technology
provides unrivalled autonomy and excellent performance in all types of weather.
This gives them numerous advantages, particularly in terms of safety. It can
travel up to 200km on a single charge. Furthermore, with solid component
design, it is one of the safest batteries on the road. LMP batteries have an
exceptional life span and because the technology is based entirely on
non-polluting materials, which means it is not harmful to the environment. Once
the battery reaches its lifespan, it can be recycled or reused.
Another important
feature is safety. According to the BlueSg website, the Bluecar is fully
equipped with airbags, power steering and audible alert to warn pedestrians
that an electric car is approaching. Bluecar has a built-in international
standard called ISOFIX, which are compatible car seats for children.
Additionally, there are high-tech features installed such as an on-board
computer that guides users throughout their journey at ease as well as informing
them of the condition of the car. BlueSG’s interface operating system helps to
navigate and show informational or alert notifications.
A key factor that
makes BlueSG a competitive edge over its competitor is rent accessibility.
Users need to download the BlueSG application. They can choose to receive a
BlueSG member card or paired with their ez-link card. Drivers are required to
upload their driving licence and credit or debit card. Unlike other car-sharing
rental services, they need to head down to the company and go through
paperwork. Sometimes these company might be situated at one location which may
not be convenient to the drivers. Furthermore, BlueSG is a one-way car sharing
where users can park at the charging port which they can reserve earlier at any
locations. Also, BlueSG operates 24/7, seven days a week and have access to
1,000 cars island-wide. Therefore, BlueSG provides solutions to those drivers
who do not own a car at anytime and anywhere.
In conclusion, BlueSG
would be a top pick in the car-sharing services as it brought Singapore one
step closer to a more sustainable and efficient transportation system. To add
on, BlueSG provides rental accessibility, safety and it contains an excellent
battery that makes it stand out from the rest. With these advantages, I believe
that BlueSG will contribute greatly to society and make a great impact on the
environment in the long run.
References:
BlueSG (n.d) Retrieved
from 2 October 2019
htps://www.bluesg.com.sg
Land Transport
Autority (27 September 2017) Singapore’s
first large-scale electric vehicle car-sharing programme to hit the roads in
December Retrieved from 2 October 2019
Joanne Poh(5 December 2018) BlueSG electric cars in Singapore-Are they really worth renting?
Retrieved from 2 October 2019
https://blog.moneysmart.sg/transportation/bluesg-electric-cars-singapore
